PRIVACY POLICY

Last Updated: October 10, 2026

1. Introduction

Praline’s Backyard Dog Services LLC (“Praline’s Backyard,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at https://pralinesbackyard.com, book a call, become a member, use our services, submit forms, or opt into SMS or email communications.

Praline’s Backyard Dog Services LLC is an independently owned business based in Atlanta, Georgia, founded by Dr. Orazie Slayton. It is not a franchise and is not affiliated with any other pet care company.

By using our website or services, you agree to the terms outlined in this Privacy Policy.

2. Information We Collect

Information You Provide

We may collect personal information when you:

  • Submit a contact or inquiry form
  • Book a free phone consultation
  • Schedule a 12-Point Dog Lifestyle Assessment
  • Join a membership or book services such as dog walks, pet sitting, Dog Taxi, or Dog Field Trips
  • Take our THRIVE quiz or download a guide or resource
  • Register for an event, class, or giveaway
  • Opt into SMS or email communications
  • Apply for a job with us

This may include:

  • Name, email address, phone number, and mailing address
  • Zip code and neighborhood
  • Appointment and scheduling details
  • Billing and payment information (processed by our payment provider; we do not store full card numbers)
  • Information about your pet(s), such as name, breed, age, behavior, routine, training cues, health conditions, medications, and veterinarian contact details
  • Home access information needed to provide in-home care, such as entry instructions, key or lockbox details, gate codes, alarm codes, and emergency contacts
  • Employment application details, if you apply to join our team

Information Created When We Care for Your Dog

When we provide services, we create records such as visit times, written visit notes, photos and videos of your pet, and GPS routes of walks. We share these with you through our client app and keep them as part of your service history.

Communication Data

If you opt into SMS or email communications, we collect and maintain:

  • Messaging preferences
  • Records of consent
  • Opt-in and opt-out history

Automatically Collected Information

We use tracking technologies including:

  • Google Analytics and Google Tag Manager
  • Google Ads conversion tracking
  • Meta (Facebook) Pixel
  • Cookies and similar tracking tools

These tools may collect your IP address, browser type, device information, pages visited, time spent on pages, and interaction data. This information helps us improve our website and measure how well our advertising works.

3. How We Use Your Information

We use the information we collect to:

  • Provide dog walking, enrichment, pet sitting, Dog Taxi, Dog Field Trips, and related services
  • Build and update your dog’s care plan
  • Access your home safely to care for your pet
  • Contact you or your veterinarian or emergency contact if your pet needs urgent care
  • Respond to inquiries and provide customer support
  • Send appointment confirmations, reminders, and visit reports
  • Process membership billing and payments
  • Send SMS and email communications you have consented to receive
  • Deliver guides, quiz results, and other resources you request
  • Review job applications
  • Improve our website and marketing performance
  • Maintain consent compliance records
  • Protect our business, clients, and team from fraud or misuse

4. Photos and Videos of Your Pet

Photos and videos taken during visits are shared with you. We may also feature your pet on our website or social media. We will never post your name, address, or any detail that identifies your home. If you would prefer that we not share your pet publicly, tell us at any time and we will honor that request.

5. Cookies and Tracking Technologies

We use cookies and tracking technologies to improve website performance, personalize your experience, and measure advertising effectiveness.

You may disable cookies through your browser settings. Some features of our website, such as scheduling, may not function properly if cookies are disabled.

6. How We Share Your Information

We do not sell your personal information.

We do not share mobile phone numbers, SMS opt-in data, or consent information with third parties or affiliates for marketing purposes.

We may share information only in the following limited circumstances:

Our Care Team

Your dog’s assigned care team receives the information they need to care for your pet, including your pet’s care plan and home access instructions. Every team member is trained on, and expected to protect, the confidentiality of client information.

Service Providers

We may share information with trusted vendors who help us run our business, including:

  • GoHighLevel (CRM and automation)
  • Our client scheduling and visit-report app
  • Calendly (call scheduling)
  • Payment processors
  • Email delivery and SMS communication platforms
  • Website hosting and analytics providers

These vendors may use your information only to perform services on our behalf.

Your Veterinarian and Emergency Contacts

If your pet needs medical attention during our care, we may share relevant information with your veterinarian, an emergency veterinary clinic, or the emergency contacts you provided.

Legal Requirements

We may disclose information if required by law or to protect the safety, rights, or security of Praline’s Backyard Dog Services LLC, our clients, our team, or others.

Business Transfers

If our business is involved in a merger, acquisition, or asset sale, information may be transferred as part of that transaction. Any successor will be required to honor this Privacy Policy.

SMS Compliance Statement

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service or messaging delivery, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

7. Your Choices

SMS Opt-Out

You may opt out of SMS messages at any time by replying STOP to any message. You will receive a confirmation and will no longer receive SMS communications unless you opt back in. Reply HELP for help. Message and data rates may apply, and message frequency varies.

Email Opt-Out

You may unsubscribe from marketing emails by clicking the unsubscribe link at the bottom of any email. We may still send you service messages about your account, appointments, and visits.

Access, Correction, or Deletion

You may contact us to request access to, correction of, or deletion of your personal information, subject to applicable law. We may need to keep certain records, such as billing and consent records, for legal or business purposes.

8. Data Retention and Security

We keep your information for as long as you are a client and for a reasonable period afterward to meet legal, tax, and business needs. Home access information such as alarm codes and entry instructions is removed from active use when your services end, and any keys are returned to you.

We use reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

9. Children’s Privacy

Our services are not directed to children under the age of 13. We do not knowingly collect personal information from children.

10. Updates to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page.

11. Contact Us

If you have any questions about this Privacy Policy or want to make a request about your information, contact us at:

Praline’s Backyard Dog Services LLC
Attn: Dr. Orazie Slayton, Founder
650 Ponce de Leon Avenue, Suite 300 #2421
Atlanta, GA 30308
Phone: 404-702-4453
Email: info@pralinesbackyard.com
Website: https://pralinesbackyard.com